The added value of contactless (QR codes and NFC tags) in real estate
Nowadays, we take less and less time to go there to visit a property. Indeed, from home, it is possible to have a lot of information and nothing is enough for customers to move on to another good. Times are changing and the customers of tomorrow are those born with a smartphone in hand. Everything is accelerating around us, we are constantly under the information and devote less and less time to announcements. Indeed, a trifle changes the customer’s opinion. This is why there is a real need for adaptation. Ma Balise was born from this observation and therefore offers a way to follow this pace using contactless communication in mobile format exclusively.
Ma Balise offers a way for real estate agents to offer their clients an interesting tool to give them a new experience. Using QR codes and Ma Balise NFC tags, it is possible, by placing them on a sales or rental poster, to redirect the person who scans to an interactive page that can be personalized as desired. On this page, you can insert text to describe the property offered, photos, videos, a call to action… enough to make the customer’s life easier… Personalization is infinite. A client seduced by the tool will prove to be more interested in the agent/agency that offers this property. If you are wondering how to scan an NFC tag, we invite you to watch this article which explains how to use NFC technology quickly depending on your IOS or Android device) Here is a video example of use.
In addition to pleasing customers, this tool also saves real time for real estate agents. Indeed, customers can directly view the property with many details instantly exclusively on their mobile and can, if they are seduced by the property offered, contact the agent or otherwise continue their journey but within the two cases is a win-win. This avoids a visit that would not have led to the expected result.
Here is an example of rendering that is possible on the redirection page following the scanning of an NFC tag or QR codes Ma balise.
In addition to this image, the animation below allows a better understanding of the customer experience. The interface shown below is an example for creating this animation, but the possibilities are endless.
Using a subscription to the Ma Balise Nearby platform, you can create your redirect page very easily. Ma Balise offers “canvases” for real estate agents. It is a predetermined interface to facilitate the creation of the page. This interface is available in French, English, Dutch and German. There is a two-week trial period for you to try out the features made available to you. If you want to learn more about how the Nearby platform works, we invite you to read this article which explains in detail how to use it.
As you can see from the screenshot above, it is easy to fill in a description, address, asking price, rental price, type of construction, year of construction, number of bedrooms, bathrooms, living room etc. etc The tool is designed to allow quality page creation in a simplified way. Our watchwords are and remain simplicity, speed and efficiency.
On the screenshots below and above, an overview of the complete menu in which there is a list of proposals to check, to fill in the specifics of the house. Does the latter have a jacuzzi? An indoor pool? It is possible to fill it in easily. You can of course also add your phone and your website.
Ma balise meets the constant need for information and allows the curious customer to have all the information in no time. The tool offered by Ma Balise will truly enhance the experience of your customers. Because times are changing and tomorrow’s customers are born with a smartphone in hand, it’s time to stand out.
Do not hesitate, contact us.