Awards
LuxePack in Green Award 2025 in Monaco
Ma Balise stands out internationally with its Ephém™ biodegradable NFC & RFID labels
Monaco, October 2, 2025 – Ma Balise, a Belgian company specializing in responsible connected traceability solutions, won the prestigious LuxePack in Green Award 2025 in the Eco-designed Packaging category at the international luxury packaging trade show in Monaco. Facing high-level international competition, this recognition confirms Belgian excellence in sustainable innovation.
A Belgian innovation with international reach
First participation, first award. Ma Balise is making its mark on the global luxury packaging scene with a disruptive innovation that addresses the sector’s major challenge: how to reconcile connected technology and environmental responsibility?
Pitch and LuxePack in Green Award 2025 presentation (video)
Cosmetic 360 Awards, nominee.
Paris, October 15, 2025 – Ma Balise, a Belgian startup and recent winner of the LuxePack in Green Award 2025 in Monaco, successfully presented its biodegradable Ephém™ NFC/RFID labels at Cosmetic 360 in Paris, confirming the strong interest of the cosmetics industry in sustainable connected packaging solutions.
Double Recognition Validates Market Need
Selected as one of the three finalists in the Packaging category of the Cosmetic 360 Awards, Ma Balise’s technology received particular attention from industry experts. The jury emphasized the disruptive potential of this innovation during the ceremony, highlighting the urgent need in the cosmetics sector for solutions that comply with the 2027 DPP while respecting environmental commitments.
Award for best innovation at the European cross-border (e-)commerce forum
01 décembre 2021
And, it was the project submitted by the Belgian company Ma Balise, proposing a digital marketing solution to generate more traffic, more leads and more consumer engagements thanks to QR codes or NFC tags that won .
“QR codes and NFC tags meet the customer’s need in real time. The platform developed by Ma Balise allows the consumer to enjoy a customer experience with content perfectly suited for reading on smartphone. This translates into a better consumer commitment by retaining it, ”specifies Philippe Henin, head of Ma Balise. “We are very proud to have won this Award in the face of competition from projects from all over Europe. »»
Prestige Award for “Most innovative company of the year”
In December 2020, we received the Prestige Award for the most innovative technology company of the year 2020-21 for Belgium.
Due to the lockdown imposed by the Covid crisis, the ceremony could not be held as hoped for. It is therefore by interposed screen that we were gratified.
